Lowe Brindfors

Drive For Life generates almost 6 000 hours of childhood cancer research

This is the third year of BMW’s cooperation with the Childhood Cancer Foundation, where BMW donates 100 SEK to childhood cancer research for every test-drive. After the two intense months at the BMW dealerships around Sweden, the 2015 campaign Drive For Life can be summed up.

It resulted in no less than 26 892 test-drives – beating last year by over 5 000 test-drives. This means funding for 5 833 important hours of research to find better and more efficient ways to treat childhood cancer.

Considering all three years in total, the campaign has generated funding for more than 13 000 hours of cancer research. A big thanks to everyone who contributed to this.

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MullenLowe Brindfors

Visiting address: Malmskillnadsgatan 44 (entrance from Jakobsbergsgatan),
SE-113 88 Stockholm, Sweden. Tel: +46 8 566 255 00

Postal address: MullenLowe Brindfors AB, Box 7157, SE-113 88 Stockholm, Sweden