”Le Défi – une affaire d’honneur” is the latest installment in the epic series of digital brand experiences from Stella Artois. Visit ”Le Défi” and find yourself in an old Belgian castle. In front of you is a complex trap protecting a precious chalice of Stella Artois. Now challenge a friend to a duel, if he or she manages to unravel the trap, Belgian tradition requires that you honour them with a Stella Artois at a venue of your choice. There are six ways of disarming the trap, all equally challenging to the mind. The very same day as this trap was discovered on the web, a similar trap appeared in downtown Toronto, Canada, from where it will go on a tour around the world.