Come closer to your favourite event.
For the second year in a row, Telenor is the main sponsor of the Swedish qualifiers to the Eurovision Song Contest, which happens to be the biggest televized event in the country. Telenors philosophy when it comes to sponsorship is that they can’t be just another logo on a famous event or person. They must be relevant, they have to add something to the experience. Therefor we created the concept “Come closer to Melodifestivalen” and launched the social media portal Melodikollen.se Here you can read EVERYTHING about Melodifestivalen that is posted and shared on facebook, twitter, instagram and the big online news papers. To our help we had the famous Swedish Eurovision-hunk Martin Stenmarck featured in TVCs, print and online. Mmmmmm-mm!