Drive For Life.
Stina had bone cancer when she was nine years old. Joakim had lymphoma when he was fifteen. Alex had cancer in the stomach when he was eight. Now they are living proof that cancer research really matters. And who better than they to tell you why you should drive for life: to save all children who are struck by cancer, more research is needed.
In the Drive For Life campaign, BMW has teamed up with the Swedish Childhood Cancer Foundation to raise money for childhood cancer research. For every test-drive during two months BMW gives 100 kr to the foundation. The goal is no less than 25 000 test-drives.
This is the third year of the cooperation. The test-drives generated by the two previous campaigns resulted in funding for almost 7 500 hours of childhood cancer research.