Lowe Brindfors

New graphic profile

Folkoperan

People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. We felt there was a need for a flexible identity and a songbird became the answer.

This playful metaphor reflects different moods, is flexible to use and interacts with the logotype depending on the message or use. Our symbol flies, sits and sings. Sometimes he’s happy, sometimes mischievous, angry and sometimes sad. Everything depends on the performance and the context.

The Art Deco inspired Opera house building has a rich history and is home to Folkoperan and the brand. The building’s original 1930’s signage, ‘GARBIO’ was our starting point for the new identity and signage system. We took inspiration from the sans-serif letterforms of the ‘A, B, G, R , Å and Ä’ and applied them to a more modern cut of Futura. The building’s colourful red interior is carried through in our stationery and packaging. The bird itself is also made up from typographic elements based on strict geometric shapes of the logotype’s early 20th century inspired forms. Altogether, bringing Folkoperan’s history to life in a playful way.

folkoperan_2 folkoperan_1 folkoperan_3 folkoperan_new folkoperan_4 folkoperan_5 folkoperan_6 folkoperan_7 folkoperan_8 folkoperan_9 folkoperan_10

Share this project

Get in touch

It’s easy to get in touch with everyone at Lowe Brindfors.
Just mail to firstname.lastname@lowebrindfors.se

Need some more information? Something you need to get off your chest?
Mail to info@lowebrindfors.se

Or do you want to be our new client?
Mail our New Business Contact at new.business@lowebrindfors.se
Lowe Brindfors

Lowe Brindfors

Birger Jarlsgatan 57C,
SE-113 83 Stockholm, Sweden.
Tel: +46 8 566 255 00